01 · Hospitality · Ongoing
Choice Hotels
- Organization
- 2,500+ employees, headquartered in North Bethesda, Maryland
- Engagement
- 2024 – present: three years and counting
- Formats
- Assessment, storytelling events, champion and manager training, multi-year strategy
The challenge
Choice Hotels had a clear vision for supporting employee mental health, and a high-performing culture to protect. Employees were asking for a healthier way of working, not more self-care perks. Leadership needed a partner to turn that vision into grassroots culture change.
What we did
- Assessed how mental health shows up across the organization, and how people feel about discussing it
- Hosted in-person storytelling events and panel discussions where employees shared their experiences to reduce stigma
- Trained employee resource group leaders as mental health champions, and trained managers to support mental health and wellbeing
- Helped launch an employee-led Mental Health Subcommittee
- Built a strategy grounded in what employees said they needed, now guided by a five-year roadmap
What changed
Post-event surveys showed employees were more willing to talk about mental health at work, and leadership expanded the partnership as momentum grew.
The partnership continues
Carrie led this work for Choice Hotels at Mind Share Partners from 2024 until the organization closed in April 2026. Choice Hotels then chose to continue the strategy work with Carrie directly, through Grogan Group.